Group Brand Manager · Madre Group

Ankit Raj
Pathak.

Group Brand Manager. Brand Builder. Storyteller.

I make marketing feel expensive without the inflated ego. 4.5+ years turning complex ideas into campaigns people actually remember — from B2B demand generation to brand storytelling that earns attention. Currently overseeing brand across MIE and Madre Janus at Madre Group.

Get in touch LinkedIn
✦Mumbai, India
Ankit Raj Pathak
Ankit Raj Pathak
Group Brand Manager  ·  Madre Group
4.5+
Years exp
GCC
+ India
B2B
Specialist
GTM
Expert
Scroll
About me

The person
behind the campaigns.

I'm Ankit — a B2B marketer who believes the best marketing doesn't ask for attention, it earns it. Most brands spend fortunes sounding like everyone else. I prefer the opposite.

Currently Group Brand Manager at Madre Group, overseeing brand strategy and growth for two entities: MIE (a workforce outsourcing company headquartered in Doha) and Madre Janus (a Fortinet MSSP operating across GCC, India, and Australia). Before this, I was the sole marketer at Zeron, a venture-backed cybersecurity startup — which meant owning brand, SEO, paid media, events, PR, and product launches from day one.

Before Zeron, I ran performance campaigns at Vehere and orchestrated large-scale political operations at I-PAC. My work spans industries, but the principle stays the same: clarity first, then craft.

◎
Strategy-first thinker
Brief clarity over creative flash. Most marketing problems are clarity problems in disguise.
◈
Full-funnel operator
From awareness to pipeline — demand gen, content, paid, SEO, brand. Owned the whole thing solo.
✦
Brand storyteller
Copy, narratives, and campaigns that land somewhere between clever and different.
Experience

Where I've done the work.

Group Brand Manager
May 2026 – Present
Madre Group (MIE + Madre Janus) · Doha / Mumbai
  • Oversee brand strategy, content, and LinkedIn presence across two entities — Madre Integrated Engineering (workforce outsourcing, 170K+ followers) and Madre Janus (Fortinet Engage Advocate MSSP).
  • Lead a team of three spanning brand communications, digital presence, and creative, reporting directly to CEO Stijo Sebastian.
  • Drive weekly CEO review decks across five strategic pillars — brand, content, visibility, leadership, and innovation — tracking LinkedIn growth, website traffic, and pipeline signals.
  • Architect event strategy across GCC, India, and Australia; built a 56-event master calendar for H2 2026.
  • Ghost-write executive thought leadership and the Janus Brief LinkedIn newsletter; manage ORM and employer branding for both entities.
Marketing Analyst
Nov 2023 – Apr 2025
ZERON · Mumbai
  • Architect full-funnel B2B demand generation strategy — LinkedIn organic & paid, blog content, and brand storytelling targeting C-suite and security decision-makers.
  • Lead GTM campaigns for product launches; align messaging with ICP, buyer personas, and sales pipeline requirements.
  • Own editorial strategy across channels; grow organic engagement through differentiated, high-signal content.
  • Run growth experiments — A/B testing creative, audience segments, and copy to optimise CPL and ROAS.
  • Manage performance marketing across Google Ads & LinkedIn Ads; deliver weekly KPI reports to leadership.
Assistant Event Coordinator
Mar 2023 – Oct 2023
LIVE PUKKA Events · Kolkata
  • Managed end-to-end event logistics — venue selection, vendor coordination, and equipment setup for large-scale events.
  • Collaborated with event managers and cross-functional teams; provided on-site support for attendee management.
Marketing Communications Associate
Dec 2021 – Dec 2022
Vehere · Kolkata
  • Managed Google Ads and LinkedIn campaigns targeting B2B decision-makers; optimised bids and creatives via performance data.
  • Built campaign performance reports and translated analytics into actionable recommendations for senior stakeholders.
  • Conducted market research & competitive analysis to monitor industry trends and inform communication strategy.
  • Coordinated global marketing events; managed vendor relationships for on-time asset delivery.
Central Point of Contact
Feb 2021 – Nov 2021
I-PAC (Indian Political Action Committee) · Kolkata
  • Led large-scale campaign operations for West Bengal & Punjab elections — managed field teams, rallies, and D2D activities across two districts.
  • Drove app adoption campaigns, increasing grassroots digital engagement across voter segments.
Portfolio

Videos I've produced.

🤖AGENTIC AI
The Future of Cyber Risk
Agentic AI: The Future of Cyber Risk Management
Product
🧠ZIN ADVISOR
Your Cyber Risk Copilot
ZIN-Advisor: Cyber Risk Copilot
Product
⭐CYBER
NAVIGATOR
Your North Star
Cyber Navigator: Your North Star in Cybersecurity
Product
🏦DHAN × ZERON
Customer Story
How Dhan Scales Cybersecurity with ZERON
Case Study
⚡ZAK
Zeron Agent Kit
ZAK: Zeron Agent Kit
Product
◆ZERON
Logo Reveal
ZERON Logo Reveal
Brand
🎤THE CYBER
RAP
Yes, we went there.
The Cybersecurity Rap
Creative
🛡️POLICY
BAZAAR
Spec Ad
Policy Bazaar — Spec Ad
Creative
🪥COLGATE
Spec Ad
Colgate — Spec Ad
Creative
Skills

What I bring
to the table.

◎
Strategy
B2B MarketingDemand GenerationGTMBrand PositioningProduct MarketingInbound MarketingContent Strategy
◈
Performance
Google AdsLinkedIn AdsSEO / SEMPaid MediaA/B TestingEmail MarketingKPI Reporting
✦
Craft
CopywritingBrand StorytellingCampaign PlanningEditorial StrategyEvent MarketingPR & Comms
Tools
Google Analytics
Google Ads Manager
LinkedIn Ads Manager
Meta Ads
WordPress
Brevo
Canva
Premiere Pro
Photoshop
After Effects
Miro
Education

The foundation.

M.Sc — Media Science
NSHM College of Management & Technology
Kolkata · 2019 – 2021
B.Sc — Media Science
NSHM College of Management & Technology
Kolkata · 2016 – 2019
Certifications
Social Media Marketing
HubSpot Academy
SEO Learning
HubSpot Academy
Local SEO Fundamentals
LinkedIn Learning
Fundamentals of Digital Marketing
Google
Advanced Google Analytics
Google Digital Academy
Digital Marketing 101
SimpliLearn
Priceless Learning
upGrad
Intro to Digital Journalism
Reuters
Let's build
something remarkable.

Open to brand leadership, strategy, and advisory roles. Always up for a conversation about good work.

ankit.raj.pathak@gmail.com +91 98366 45045 Mumbai, India
LinkedIn Medium GitHub Portfolio
Currently building brands for
Madre Integrated Engineering
Workforce outsourcing · Doha, Qatar · GCC & India
Brand Ambassador
→
Madre Janus
Fortinet MSSP · GCC · India · Australia
Brand Manager
→