Brand Strategy · Growth · Demand Generation

Ankit Raj
Pathak.

Group Brand Manager. Brand Builder. Growth Marketer.

I make marketing feel expensive without the inflated ego. Five years of turning complex B2B ideas into clear brands, demand programmes, and campaigns people actually remember across cybersecurity, technology, workforce outsourcing, and events.

✦Kolkata, India
Ankit Raj Pathak
Ankit Raj Pathak
Group Brand Manager
5
Years exp
GCC
+ India
B2B
Specialist
GTM
Expert
Scroll
About me

The person
behind the campaigns.

I'm Ankit — a B2B marketer who believes the best marketing doesn't ask for attention, it earns it. Most brands spend fortunes sounding like everyone else. I prefer the opposite.

Most recently, I served as Group Brand Manager at Madre Group, leading brand strategy and growth across two entities: MIE, a workforce outsourcing company headquartered in Doha, and Madre Janus, a Fortinet MSSP operating across GCC, India, and Australia. Before that, I worked at ZERON, a venture-backed cybersecurity startup, owning brand, SEO, paid media, events, PR, and product launches.

Before Zeron, I ran performance campaigns at Vehere and orchestrated large-scale political operations at I-PAC. My work spans industries, but the principle stays the same: clarity first, then craft.

◎
Strategy-first thinker
Brief clarity over creative flash. Most marketing problems are clarity problems in disguise.
◈
Full-funnel operator
From awareness to pipeline — demand gen, content, paid, SEO, brand. Owned the whole thing solo.
✦
Brand storyteller
Copy, narratives, and campaigns that land somewhere between clever and different.
Experience

Where strategy became impact.

Group Brand Manager
May 2026 to Aug 2026
Madre Group (MIE + Madre Janus) · Remote
  • Led brand strategy, content, and LinkedIn presence across Madre Integrated Engineering, a workforce outsourcing brand with 170K+ followers, and Madre Janus, a Fortinet Engage Advocate MSSP.
  • Managed a three-member team across brand communications, digital presence, and creative, reporting directly to the CEO.
  • Built weekly CEO reviews across brand, content, visibility, leadership, and innovation, tracking LinkedIn growth, website traffic, and pipeline signals.
  • Owned H2 2026 regional brand opportunity planning across GCC, India, and Australia, prioritising industry forums, partnerships, and market moments based on strategic relevance, audience fit, and pipeline potential.
  • Ghost-wrote executive thought leadership and the Janus Brief newsletter while managing ORM and employer branding.
Marketing Analyst
Nov 2023 to Apr 2026
ZERON · Mumbai, India
  • Owned full-funnel B2B demand generation across LinkedIn, SEO-led content, email, PR, and brand storytelling for cybersecurity decision-makers.
  • Led GTM campaigns for product launches and aligned messaging with ICPs, buyer journeys, and sales pipeline priorities.
  • Built an organic SEBI CSCRF campaign using educational content, expert discussions, white papers, and problem-solution narratives, generating approximately 20 to 25 leads.
  • Improved organic search visibility, with multiple articles ranking on search engine results pages for relevant industry topics.
  • Tracked channel performance, website analytics, MQLs, SQLs, and pipeline signals through platform analytics and Zoho reporting.
Assistant Event Coordinator
Mar 2023 – Oct 2023
LIVE PUKKA Events · Kolkata
  • Managed end-to-end event logistics — venue selection, vendor coordination, and equipment setup for large-scale events.
  • Collaborated with event managers and cross-functional teams; provided on-site support for attendee management.
Marketing Communications Associate
Dec 2021 – Dec 2022
Vehere · Kolkata
  • Managed Google Ads and LinkedIn campaigns targeting B2B decision-makers; optimised bids and creatives via performance data.
  • Built campaign performance reports and translated analytics into actionable recommendations for senior stakeholders.
  • Conducted market research & competitive analysis to monitor industry trends and inform communication strategy.
  • Coordinated global marketing events; managed vendor relationships for on-time asset delivery.
Campaign Manager
Feb 2021 – Nov 2021
I-PAC (Indian Political Action Committee) · Kolkata
  • Led large-scale campaign operations for West Bengal & Punjab elections — managed field teams, rallies, and D2D activities across two districts.
  • Drove app adoption campaigns, increasing grassroots digital engagement across voter segments.
Portfolio

Videos I've produced.

🤖AGENTIC AI
The Future of Cyber Risk
Agentic AI: The Future of Cyber Risk Management
Product
🧠ZIN ADVISOR
Your Cyber Risk Copilot
ZIN-Advisor: Cyber Risk Copilot
Product
⭐CYBER
NAVIGATOR
Your North Star
Cyber Navigator: Your North Star in Cybersecurity
Product
🏦DHAN × ZERON
Customer Story
How Dhan Scales Cybersecurity with ZERON
Case Study
⚡ZAK
Zeron Agent Kit
ZAK: Zeron Agent Kit
Product
◆ZERON
Logo Reveal
ZERON Logo Reveal
Brand
🎤THE CYBER
RAP
Yes, we went there.
The Cybersecurity Rap
Creative
🛡️POLICY
BAZAAR
Spec Ad
Policy Bazaar — Spec Ad
Creative
🪥COLGATE
Spec Ad
Colgate — Spec Ad
Creative
Skills

What I bring
to the table.

◎
Strategy
B2B MarketingDemand GenerationGTMBrand PositioningProduct MarketingInbound MarketingContent Strategy
◈
Performance
Google AdsLinkedIn AdsSEO / SEMPaid MediaA/B TestingEmail MarketingKPI Reporting
✦
Craft
CopywritingBrand StorytellingCampaign PlanningEditorial StrategyEvent MarketingPR & Comms
Tools
Google Analytics
Google Ads Manager
LinkedIn Ads Manager
Meta Ads
WordPress
Brevo
Canva
Premiere Pro
Photoshop
After Effects
Miro
Education

The foundation.

M.Sc — Media Science
NSHM College of Management & Technology
Kolkata · 2019 – 2021
B.Sc — Media Science
NSHM College of Management & Technology
Kolkata · 2016 – 2019
Certifications
Social Media Marketing
HubSpot Academy
SEO Learning
HubSpot Academy
Local SEO Fundamentals
LinkedIn Learning
Fundamentals of Digital Marketing
Google
Advanced Google Analytics
Google Digital Academy
Digital Marketing 101
SimpliLearn
Priceless Learning
upGrad
Intro to Digital Journalism
Reuters
Let's build
something remarkable.

Open to brand leadership, strategy, and advisory roles. Always up for a conversation about good work.

A brand I am building
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